Avícola BH
Branding and brand book


Avícola BH


Branding y Brand book


Guatemala, Guatemala


The branding project for AVICOLA BH focuses on creating a visual identity that highlights the quality and naturalness of its products, especially the breeding of large and healthy chickens. Located in Joyabaj, Quiché, Guatemala, the brand aims to emphasize the “BH” distinctive as a seal of authenticity. Designed to capture the attention of the local target market, the brand adopts a simple yet striking approach, with the image of robust chickens as the central element, conveying freshness and confidence in every interaction with nearby consumers.