The branding and brand book project for the Hera Accesorios brand, originally from Guatemala, reflects an identity based on solid values such as honesty, empathy, trust, responsibility, and courtesy. Targeted at women aged 25 to 38, Hera Accesorios is committed to offering high-quality products at competitive prices, with exceptional and fast customer service, always exceeding expectations and making each day memorable for its customers. With the vision of becoming the primary reference for beautiful and exclusive accessories in life’s most important celebrations, the brand offers a unique and personalized shopping experience. Its minimalist and elegant approach highlights the intrinsic beauty of the products without being extravagant, reflecting the essence of who we are and how we feel, all with careful use of colors such as pink, white, and beige to maintain delicacy and elegance in every detail.
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