The branding project for the “Kiddie” brand is based on the fundamental values of honesty, creativity, trust, responsibility, and courtesy. The brand, located and created in Guatemala, Guatemala, targets women and men between 25 and 38 years of age, mainly parents with children aged between 6 months and 3 years.
The brand’s mission is to provide high-quality products and services for babies and young children that promote their development, comfort, and style. To reflect these values and the mission, a minimalist graphic line has been created with details drawn by children, using beige, sky blue, light pink, and light green colors. The chosen font is elegant yet fun, capturing the brand’s essence and its focus on the well-being and fun of children.
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